Gravenstein Apple Fair Presented by Sonoma County Farm Trails
Last updated: February 2026
The Gravenstein Apple Fair (“the Fair,” “we,” “us,” or “our”) is the primary annual fundraiser for Sonoma County Farm Trails, a non-profit organization. This policy explains what personal information we collect when you visit gravensteinapplefair.com or interact with us in connection with the Fair, how we use it, and your choices.
1. Information We Collect
Information you provide. We collect information you voluntarily give us, which may include:
- Tickets – name, email address, and billing information when you purchase tickets. Payment transactions are processed by a secure third-party payment processor; we do not store your full credit card details.
- Merchandise orders – name, shipping address, email, and payment information for online merchandise purchases.
- Mailing list sign-ups – your name and email address when you subscribe to our newsletter.
- Volunteer applications – contact information and availability when you sign up to volunteer at the Fair.
- Contact & contest forms – any information you submit through our contact form or apple-contest entries.
- Media & press inquiries – if you are a journalist or photographer and opt in to our media list, we collect your name, email address, and professional affiliation via a Google Form. This information is used solely to share press materials and event updates with credentialed media.
Information collected automatically. When you visit our site, we automatically receive standard web log data such as your browser type, device type, pages visited, referring URLs, and IP address. We also use Google Analytics and Google Tag Manager to understand how visitors use our site (see Cookies below).
2. How We Use Your Information
We use the information we collect to process ticket, VIP, and merchandise orders; send order confirmations and event updates; deliver our newsletter and Fair announcements; coordinate volunteers; respond to inquiries; run contests; and improve our website and event experience. Proceeds from the Fair directly support Sonoma County Farm Trails’ mission to keep farms forever in Sonoma County. We do not sell, rent, or share your personal information with third parties for their own marketing purposes.
3. Cookies
Our site uses cookies to enable core functionality and to gather usage statistics. Specifically, we use essential cookies (login sessions, cookie-preference storage, reCAPTCHA spam protection), Google Analytics and Google Tag Manager cookies (anonymous website statistics), and YouTube cookies (when you view embedded Fair videos). You can manage your cookie preferences using the cookie consent tool on our site or through your browser settings. Declining optional cookies will not prevent you from purchasing tickets or browsing the site.
4. Third-Party Services
We use the following third-party services that may process data on our behalf: our ticketing and payment processor (for ticket and merchandise sales), Google Analytics and Google Tag Manager (website statistics and tag management), Google reCAPTCHA (spam prevention), our email newsletter platform (event and mailing-list communications), and YouTube (embedded video content). Each of these services is governed by its own privacy policy.
5. Data Sharing
We do not sell your personal information. We may share it with trusted service providers who help us operate the Fair (e.g., our ticketing platform or email provider), but only to the extent necessary to perform those services. We may also disclose information if required by law.
6. Data Retention
We retain your information for as long as needed to fulfill the purposes described in this policy — for example, to maintain records of ticket purchases and volunteer history — or as required by law. You may request deletion of your information at any time by contacting us.
7. Your Choices
You may unsubscribe from our mailing list at any time using the unsubscribe link in any email we send. To access, correct, or request deletion of personal information we hold about you, please reach out to us at the contact information below.
8. Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us and we will promptly delete it.
9. Security
We take reasonable steps to protect your personal information from unauthorized access or disclosure. Online ticket and merchandise payments are handled by PCI-compliant payment processors. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with a revised “last updated” date. Continued use of our site after changes are posted constitutes your acceptance of the updated policy.
11. Contact Us
If you have questions about this privacy policy or how we handle your data, please contact us:
Gravenstein Apple Fair / Sonoma County Farm Trails
P.O. Box 452, Sebastopol, CA 95473
Email: farmtrails@farmtrails.org
